A Guide on How Not to Hate this thanksgiving weekend

How to be the one to kickstart your local economy this holiday

esa ladies thrifting and planning esabitchin!

esa ladies thrifting and planning esabitchin!


Waking up early the day after Thanksgiving, your meal not even fully digested, you pull on your gravy drenched sweater and brave joining the  herds of humans for what?


What’s to come is a re-thinking of our post-turkey day ritual. No, I won’t make you wrong or paste a label on you for Black Friday shopping in the past. Hell I did it! And nothing I bought in the past shop-a-thons is still in my closet or on my shelves. If you’re into community and generosity this next piece is for you…


I’m not going to go into the history of Black Friday. We all know right after Thanksgiving we’re all ripe to get our family’s (and more often ourselves) the hottest new treat. On Black Friday retailers slash prices to get our newly fattened butts out of bed and into stores.


I’ve participated in the festivities of Black Friday in the past. For me, it felt like total chaos. I know I’m not alone there. People have pulled out the pepper spray for an Xbox, have fatally fallen asleep at the wheel, and have been trampled to death for WalMart deals.


REMINDER: My point isn’t to have you feel bad about yourself or wag my finger. I want to let you know there's another way you can get everything you need for you and those you love!


Now, let me paint you this new scene. You wake up dewey eyed and full of love the day after your feast. This Thanksgiving was out of this world! Before you sat at the table with all of your family you promised you would be the sacred gate keeper of generosity and community at the table. The election comes up. Instead of being positional you offer a breath of fresh air to the table. Your cousin flat out asks you your salary. Your witty comeback doesn’t put anybody down but keeps the love (and bub) flowing.


You sleep in Friday. You binge watch Netflix on the couch. Your family is all gathered around. You don’t remember all of you being together like this, so intent, even though you all already know how Season 1 of Stranger Things ends. You’re pretty sure Uncle George hasn’t seen it and it’s worth watching the whole season over so you can be there with him through all the twists and turns.


Saturday your mission is to spread that vibe in your community. It’s Small Business Saturday. Get ready ‘hood. You visit Gina at Dead Threadz your favorite thrift store. She’s giving out cookies and wine for all who choose to support that day. You get lost in Marguerite's Used Books and successfully scratch 10 people off your Christmas list. Marg even throws in cool hand drawn, by her 12-year-old, bookmarks made from reusable material. Having worked up an appetite you hit up Joe’s for half off burgers, part of his Small Business Saturday initiative. Finally, you and your crew squad up at The Rocks for $6 Holiday Cocktails.


Now you can’t tell me the Small Business Saturday scene isn’t appealing. Not to mention, if you choose to retire your wallet this Friday and take it out for Small Business Saturday instead, you can be making a statement for unification. Let’s unify our communities. If there’s one thing Americans can agree on it’s our local economies could use a boost. Last year, Small Business Saturday raked in $16 billion. And that’s into your neighbor’s pocket, not some off-shore bank account.


Try something new! We’ve compiled a list of cool events we’ve heard of here in NYC. If you’re not here with us in the Tri-State Area don’t fret! Google Small Business Saturday events in your area. Or better yet, go out and ask your neighbors! And please ALWAYS tell us all about it here.



  1. Home for the Holidays at Story

Location: 144 10th Ave., Manhattan

Time: 9 a.m. to 9 p.m.

Story, New York’s ever-changing concept shop, will showcase more than 300 small businesses in its Chelsea store as part of the retailer’s “Home for the Holidays” campaign. On Small Business Saturday, Story will celebrate with a 12-hour lineup of non-stop activities from 9 a.m. to 9 p.m.

2. Street Art Mural

Image courtesy of clawandco.com + check out their own post on  small business saturday !

Image courtesy of clawandco.com + check out their own post on small business saturday!

Location: 101 Delancey St., Manhattan

Artist Claw Money painted painted a mural spotlighting the unique culture of the Lower East Side. Meet the artist in-store from noon to 7:30 p.m.

3. Well + Good Studio Takeover

Swerve Fitness, 30 W. 18th St., Manhattan

Time: 10 a.m.

Well + Good will host a studio takeover at Swerve Fitness in Flatiron. In addition to the one hour workout, attendees will be treated to local juices from Lulitonix, plus natural beauty product giveaways and a Well+Good tote. Pre-registration is required.

4. Cherry Bombe Pie Party

Four and Twenty Blackbirds, 439 3rd Ave., Brooklyn

Time: 7 p.m. to 9 p.m.

Four and Twenty Blackbirds in Gowanus, Brooklyn will host an evening pie party in celebration of Small Business Saturday with with Cherry Bombe Magazine. Pre-registration is required.

5. Record Store Day Celebration at Other Music

Image courtesy of Other Music

Image courtesy of Other Music

           Other Music,15 E. 4th St., Manhattan

11 a.m. to 9 p.m.

East Village’s Other Music will host a special in-store event in partnership with Record Store Day.

6. Staten Island Chamber of Commerce Neighborhood Champion


The Staten Island Chamber of Commerce will implement a shop small “Passport to Staten Island” contest. Consumers who spend at eight or more participating shops on Nov. 28 and get their passports filled out will be entered to win an American Express Gift Card courtesy of the Chamber.

7. Harlem East Merchants Association Neighborhood Champion


The New Harlem East Merchants Association will host a tree-lighting in the community plaza and organize open houses, discounts and giveaways.

8. Park Slope Fifth Avenue BID Neighborhood Champion

Location: Neighborhood-wide

The Park Slope Fifth Avenue BID will organize activities along 30 blocks, including gift-wrapping services, a family happy hour and shopping specials. They will also host a holiday tree lighting with live music.

9. Myrtle Avenue Brooklyn Partnership Neighborhood Champion

The Myrtle Avenue Brooklyn Partnership will host a variety of activities including gift wrapping, giveaways and free refreshments. Seven-foot lit snowflakes will line 20 blocks of the Myrtle Avenue commercial corridor.

10. Emmy Squared

Double stacked Emmy Burger + Emmy Burger Pizza special. $24 each.

11. Pasquale Jones

Exclusive 45-min intimate tasting experiences featuring customers’ choice of pizza from a curated Pasquale Jones menu and 3 wines to taste. Reservations can be made through Resy 2 weeks prior to event. Reserve your spot here.

12. Olmsted

Olmsted is seasonal, sustainable and delicious. (Image courtesy of Eater NY)

Olmsted is seasonal, sustainable and delicious. (Image courtesy of Eater NY)

Exclusive hot cocktail served out back in garden, Brown Butter Popcorn with White Truffle also available. Cocktail: $10, Popcorn, $6.

13. Mimi Cheng's Nolita

Exclusive Taiwanese Gua Boa pork bun special. $15 for 3 pork buns.

14. The Happiest Hour NYC

Off-The-Menu Fleur de Lis cocktail, and fried shrimp po-boy. Both items will cost $13


By Willa Tsokanis


Travel & Lifestyleesa