esa's grassroots movement to push the conversation about the
negative impacts of fast fashion.
If you found our stickers, you’ve come to the right place! (You’ll also be happy to know they are sustainably sourced from ground stones and no trees were harmed in the making of our stickers!)
WHAT IS THE FAST FASHION TAKEDOWN?
esa's Fast Fashion Takedown is a grassroots movement to push the conversation about the negative impacts of the fashion industry.
*fast fashion: an approach to design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers (examples include H&M, Zara, Forever21, Primark, Mango and Topshop)
Consumers (whether you like fashion or not) are the ones with the power to demand change. Yes- that means YOU! You may feel small and like one purchase at a Zara or Forever21 won’t make a difference, but it does and we need your help. esa will provide you with the resources and research to decide where you feel you can shop consciously. We will educate you about the small and big lies that companies are telling, so that there is no excuse not to know. We will encourage you to think before you buy, to make what you have in your closet work, and to learn how to search for one-of-a kind vintage and used pieces. We will do all of the hard work for so that everyone can feel equipped to make conscious decisions as easily as possible. You have the power to make a difference and we’d be honored to have you follow us along and make our conversation louder!
esa's FAST FASHION TAKEDOWN FUNDAMENTALS:
Push the term “Fast Fashion” and educate people about its implications
Educate people about all aspects of the fashion industry
Expose current Intellectual Property Theft issues and the needs for legislative reform
Inspire consumers to LOOK at what they are contributing to and REALIZE that where they spend their money influences the global economy and functioning of the fashion industry
Protect designers and all other employees in all companies (local and international, designers and producers) who are worked to the bone with little chance to breathe, live and create, naturally
Create public awareness by presenting the evolution of how we got to where we are today in the industry and the things we can do to change it
Minimize the fast fashion market and encourage consumers to genuinely and consciously choose value-driven purchases as their global responsibility
Encourage people to demand transparency from companies
Make a long-lasting impact on purchasing decisions of consumers
Make consumers feel connected to the fashion system: designers, brands, craftsmanship, process, creativity, hard work, impact, and self expression